We combine neuromarketing with performance recruiting – to attract candidates who truly fit.
Services
Psychology, data & creative campaigns – for smarter recruiting.
A/B Test Campaigns
Ad Analysis
Mini HR Package
Psychological Recruiting
Social Media Campaigns
Neuromarketing Strategy
Which services actually work?
Why does Facebook recruiting bring me better applicants than classic job portals?
Our mission: Help companies find suitable candidates faster and more easily – who are not only qualified but also stay long-term.
Because good candidates no longer search job portals – they are active on Facebook, Instagram and TikTok.
Our recruiting strategies are based on psychology, data, and real A/B test campaigns.
- Reach your target group where they are online.
- With emotional messages that actually work.
- Facebook recruiting, tailored to your region and needs.
What it means for you: more suitable applicants, less scatter loss – and finally results that truly matter.
How does recruiting with psychology work?
What makes your services different from other agencies?
We combine strategy with psychological targeting – i.e., we understand how people make decisions and design your campaigns accordingly:
Texts that build subconscious trust
Images that trigger emotions
Structures that are intuitively understood
And all this embedded in a system with A/B testing that shows:
Which ad really works? Which doesn’t?
Our services are not standard packages – they are tailored to your challenge.
How does A/B testing work?
It’s simple:
We create different versions of your ad – sometimes with a different image, sometimes a different headline – and test live on Facebook which performs better.
According to HubSpot, structured A/B tests demonstrably increase the conversion rate.
You see in real time:
Which version gets more clicks?
Which one drives real applications?
This way, gut feeling becomes a measurable strategy. That’s what makes our services so effective.
What exactly is a neuromarketing strategy – and how does it help with recruiting?
Many candidates make decisions subconsciously – often within milliseconds.
Our neuromarketing services use exactly that:
We develop a strategy that reaches the brain where decisions are made.
What that means for you:
Texts that activate trust
Colors and images that trigger emotion
Structures that candidates intuitively understand
Instead of generic ads, you get psychologically driven recruiting campaigns that stay top of mind – and land in your inbox.
What do I get from an ad analysis – and what exactly is checked?
Job ads often don’t fail because of the content – but because of the impact.
That’s why our services always include a thorough ad analysis.
We check, among other things:
Does the text truly address the target group?
Does the title grab attention or remain invisible?
Does the visual language match the desired emotion?
You then receive clear, honest feedback – and concrete optimization tips you can implement immediately (or have us implement for you).
WHAT ARE OUR SERVICES?
Psychology. Data Impact. Without scatter loss.
Psychological Recruiting
We design job ads that don’t just get seen – they resonate, inspire action, and attract the right people for your team.
Social Media Campaigns
Targeted ads on Facebook, Instagram & Co. that help you reach exactly the right candidates.
Neuromarketing Strategy
Behavioral psychology that turns attention into qualified applications.
Ad Analysis
We analyze your existing job ad, show you why it’s not working – and how it could perform better.
A/B Test Campaigns
Two versions. One goal: maximum impact. For data-driven recruiting results that truly convert.
Mini HR Package
We handle the pre-selection – so you connect only with candidates who genuinely match your values.
Win peoplen, not just clicks.
Your job ad becomes a message that people don’t just read – but feel and respond to.
Ihre Fragen – Unsere Antworten
What exactly does your service include?
Our service includes strategic social recruiting, psychologically optimized campaign design, and custom funnel solutions for companies that want to reach applicants directly.
We handle the entire implementation – from target group analysis to candidate communication. We place special emphasis on emotional messaging that really works.
Which industries is this suitable for?
Our method is especially suitable for industries facing a skilled labor shortage, e.g., crafts, care, logistics, construction, and technology. We tailor each campaign individually – for local SMEs as well as larger companies recruiting regionally or nationally.
How quickly can I see results?
Initial responses often come after just a few days.
Thanks to A/B-tested visuals and a clearly structured funnel, we quickly reach the right candidates. Most clients receive their first applications within the first week, depending on region and target group.
How does the collaboration work?
After a free initial consultation, we analyze your needs, define target groups, and choose the right package.
Then we begin with copywriting, visuals, and funnel setup.
Everything is done in close coordination – no time-consuming meetings, but with clear communication.
What’s special about your approach?
(Same as collaboration) – see above. TL;DR: Free initial consultation → Needs analysis → Target groups → Copy + visuals + funnel → Done in close coordination.
Do you also do classic job ads?
No – we deliberately move away from standard ads that get ignored. Our ads are dynamic, creative, and tailored for Facebook/Instagram. With psychologically based copy and videos, we boost attention and conversion.
Can I test before committing?
Yes. Many clients start with a small test package, which already includes a real campaign – with real feedback and first applications.
This lets you test risk-free whether our approach fits your company culture and needs.
How long does a campaign run?
Most campaigns run between 2 and 4 weeks. This gives us time to collect qualified applications, optimize targeting, and test A/B variants. Extensions or reruns are possible without issue.
How much does a campaign cost?
Our prices depend on scope of service, visuals, funnel complexity, and duration.
There are different packages – from compact tests to premium solutions. We value full transparency and no hidden costs.
We’ll be happy to create a custom offer for you.
Do I need to prepare anything as a client?
Very little. We only need a short briefing about the open position, and possibly any existing logos or CI guidelines.
We handle the rest – from text creation to visuals.
The more insight you provide, the more precise the campaign will be.
Where are the ads placed?
Primarily on Facebook, Instagram, and the Meta network.
These platforms are ideal for emotional messaging, targeted localization, and high reach – especially for passive candidates who aren’t actively looking but react when interested.
What sets you apart from other agencies?
We don’t follow standard templates – instead, we go deeper into the psychology of the target group.
For us, it’s not about “marketing,” but about understanding people.
Our funnels are custom-tailored – no copy-paste templates, but real impact.
Do you offer reporting or analysis?
Yes. During the campaign, you regularly receive updates on reach, click numbers, and applications. After the campaign, we analyze what worked and how to improve it further. Everything is presented clearly.
Is this also suitable for small companies?
Absolutely. Small and medium-sized businesses benefit from our approach. Since they often lack a full HR department, we deliver not just reach but structured applications directly to the inbox. No long processes – simple, human, effective.
Is this GDPR-compliant?
Yes. Our processes are 100% GDPR-compliant.
Applicant data is transmitted, stored, and processed securely.
We work with GDPR-compliant tools and can provide a data protection concept if needed.
Can you help with applicant management?
Yes, on request we offer a Mini-HR module: Pre-qualification, pre-contact with applicants, or simple overview tables.
This saves you time and helps you focus on the best candidates. All is optional and flexible.
How quickly can you get started?
Usually within 2–3 working days, if we have all necessary info. Campaign setup then takes 1–2 days. That’s much faster than traditional channels like print or job portals.
What if no one responds?
Then we adjust: target group, copy, visuals, or funnel – depending on what’s not working.
Our system is designed for rapid optimization.
During testing, we quickly identify what works and fine-tune the campaign.
Can I see examples?
Of course. In our portfolio, you’ll find anonymized campaign screenshots, funnel insights, and success stories from various industries. On request, we’ll gladly send relevant references.
How do you measure success?
We measure using click-through rate, cost-per-click, interactions, conversion rate, and of course the quantity and quality of applications. We also analyze funnel behavior to identify and remove hidden barriers.
How do you reach the right candidates?
With a combination of meta-targeting, psychological visuals, and behavior-based triggers in the funnel.
Our campaigns reach people where they are emotionally receptive – and lead them directly to apply.
Do you offer monthly support?
Yes. For companies with ongoing hiring needs or multiple open positions, we offer long-term support and continuous optimization. This is especially worthwhile for fast-growing teams or seasonal hiring needs.
How is the application process presented?
In our funnels, we focus on visual clarity, transparent information, and clear calls to action.
The process is intuitive, mobile-friendly, and designed so that no one drops off – users can apply in just a few clicks.
How can I get started?
Very simple: Request a free consultation, we’ll discuss your goals and choose the right setup together.
Then we take care of everything else – and deliver first results within a few days.
Fast, uncomplicated, and personal.
STILL HAVE QUESTIONS?
Let us help you rethink your strategy.
Free Consultation
Let’s talk with no obligation and discover untapped potential – start with a short conversation.
Individual Analysis
We’ll analyze your ad free of charge – and show you how to generate more impact and better applications.
Mini HR Service
We support you not only with ad copy – but also with pre-selection of the right candidates.
Ready for more applications?
Test our recruiting campaigns now – risk-free and with clearly measurable results.
contact us
- 49 6221 7739860
- kontakt@skarnetmedia.de
- Bergheimer Str. 147, 69115 Heidelberg
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