We combine neuromarketing with performance recruiting – to attract candidates who truly fit.
Ad Analysis
We analyze your job ads from the perspective of your target audience – emotionally, structurally, and strategically. Discover why qualified applications are missing – and how you can change that.
A/B Test Campaigns 2025: measurable, sustainable, effortless
We don’t test blindly – we test strategically.
With targeted A/B testing, we identify the most effective combination for your campaign.
Psychological triggers
Linguistic structure
Eye-tracking patterns
Call-to-action
Tone of voice
Response speed
0
x
Application quality
+
0
%
Click-depth per ad
0
x
Perceived relevance
+
0
%
Our ad analysis reveals which elements of your campaign truly create impact
Whether it’s the visual, the headline, the tone of voice, or the call-to-action – we identify what really resonates.
No more guesswork – just clear, data-driven insights.
How insights sharpen your campaigns
We specifically track click paths, scroll behavior, dwell time, and engagement levels.
This allows us to see where users drop off – and where they respond.
These data points enable you to optimize your ads with precision instead of relying on gut feeling.
More impact through deeper analysis
A good ad gets noticed – an excellent one creates action.
We combine psychological effect with analytical evaluation to understand exactly what triggers emotion, builds trust, and drives clicks.
The result: higher relevance and better performance.
Creativity is the starting point – analysis is the breakthrough.
What looks good at first glance doesn’t always perform.
With our ad analysis, we systematically test different versions of your ads to uncover which combination of image, copy, and emotion truly delivers results.
Every ad tells a story – we read it line by line.
Whether it’s on Facebook, Instagram, or a display ad – we analyze every component, from visual layout to click-through rate, and identify which part of your ad triggers the strongest response.
So that assumptions turn into real impact
Numbers reveal what words can’t say.
The best ads are built on understanding – not just of the target audience, but also of their reactions.
Our ad analysis provides hard data on emotion, interest, and behavior – and translates it into clear optimization strategies.
Good design grabs attention – good timing makes an impact.
Our analysis uncovers not only visual weaknesses, but also shows when, where, and how your ad gets the most attention.
We combine analytical thinking with emotional intelligence – to create ads that truly connect.
Analyzed, understood – not guessed.
Your ad is more than just an image with text.
With targeted ad analysis, we uncover which elements truly have impact – whether it’s the visual, the headline, or the CTA.
We read what happens between the clicks – and optimize exactly where attention turns into action.
Your Question - Our Answers
What is ad analysis?
Ad analysis is the structured evaluation of advertising content to identify which elements – such as images, text, or calls-to-action – resonate best with your target audience.
It provides data-driven insights into click behavior, perceived relevance, and conversion rates.
Why is analysis so important?
Because without data, everything is just guesswork.
Analyzing your ads reveals where users click, when they drop off, which elements work, and where potential is lost.
Only then can advertising become a true performance tool.
What exactly is being analyzed?
We evaluate metrics such as click-through rate, scroll depth, dwell time, engagement, visual impact, and the performance of individual text elements.
Even emotional responses to the ad can be indirectly measured through user behavior.
Which tools are used for this?
Professional ad analysis uses tools such as heatmaps, session recordings, conversion tracking, A/B testing, and scroll tracking.
These tools help understand how users interact with an ad.
How do I recognize a good ad?
A good ad doesn’t just have reach – it generates clicks, conversions, and emotional reactions.
Analysis reveals whether the design, message, and CTA truly convince – or just make a surface-level impression.
What’s the concrete benefit for me?
With ad analysis, you can strategically improve campaign performance:
✔ More qualified clicks
✔ Lower bounce rate
✔ Better lead quality
– and all of that measurable.
You invest only in what actually works.
Does this also work with images?
Yes – through targeted image comparison, you can identify which visual grabs more attention, evokes stronger emotions, and ultimately generates more clicks.
How are CTAs analyzed?
By running A/B tests with different CTA variants, we find out which wording, placement, or button color converts best.
Ad analysis shows which CTA is most effective.
Can emotions be measured?
Indirectly – yes.
Emotional impact is reflected in dwell time, click depth, and interaction frequency.
Content that resonates leads to longer user engagement, which can be clearly analyzed.
How long does an analysis take?
That depends on your traffic volume.
You often get initial insights within a few days, but a comprehensive ad analysis usually takes 1–2 weeks to gather statistically significant results.
What mistakes are most often overlooked?
– Oversized images without clear message
– Weak CTAs
– Unclear messaging
– Text-heavy layouts
Analysis shows where users mentally check out before clicking – these are valuable areas for optimization.
What is scroll depth?
Scroll depth measures how far users actually scroll through a page or ad.
If they only skim the surface, there’s likely not enough incentive to keep reading – a clear signal for improvement.
What’s the benefit of a headline analysis?
The headline often determines whether an ad gets read at all.
Through testing and analysis, we identify which words trigger clicks – and which ones are ignored.
How often should you analyze?
Regularly – especially for new campaigns or when changes are made. The best brands analyze constantly because they know:
What works today might be outdated tomorrow.
Can video ads be analyzed too?
Yes. Even with videos, we analyze click behavior, drop-off rates, attention spans, and interactions. This reveals which parts are convincing – and where interest is lost.
What about mobile usage?
Ad analysis also includes behavior on mobile devices.
Differences in click patterns, thumb movements, and responsive display are all taken into account – for optimal mobile performance.
How do I compare two ads?
With a structured A/B test campaign.
Both versions are run in parallel and compared based on specific KPIs: Click-through rate, conversion rate, dwell time, and more.
Which KPIs matter?
The most relevant include:
CTR (Click-Through Rate)
CVR (Conversion Rate)
Dwell Time
Scroll Depth
Engagement Rate
Cost-per-Click (CPC) or Cost-per-Lead (CPL)
How does emotion tracking work?
With tools like eye-tracking, click path analysis, or session tracking, you can infer emotional responses – without directly asking the user.
How does this help with employer branding?
Especially in recruiting, it’s crucial to know what really appeals to applicants.
With ad analysis, we optimize job ads so they emotionally connect – not just inform.
What about color psychology?
Colors have strong psychological effects.
Ad analysis shows whether red leads to more reactions than blue – or whether subtle tones build more trust.
This insight is crucial for design decisions.
Is the text analyzed too?
Absolutely.
Length, structure, writing style, tone – all influence click behavior.
The data reveals whether your ad is clear and motivating – or too complex and off-putting.
How does structure impact performance?
A well-structured layout with strategically placed CTAs leads to better results.
For example, if the button appears too late, click rates drop.
Analysis provides clear insights for layout optimization.
What makes ad analysis so valuable?
It turns assumptions into knowledge.
Instead of “I think this works”, you’ll know exactly what drives clicks, reactions, and conversions – and can scale your campaigns with confidence.
STILL HAVE QUESTIONS?
Let us help you rethink your strategy.
Free Consultation
Let’s talk with no obligation and discover untapped potential – start with a short conversation.
Individual Analysis
We’ll analyze your ad free of charge – and show you how to generate more impact and better applications.
Mini HR Service
We support you not only with ad copy – but also with pre-selection of the right candidates.
Ready for more applications?
Test our recruiting campaigns now – risk-free and with clearly measurable results.
contact us
- 49 6221 7739860
- kontakt@skarnetmedia.de
- Bergheimer Str. 147, 69115 Heidelberg
legal & Info
© 2025 Skarnet Media. All rights reserved.